POLICY INTERVENTION: THE EXPERIENCE OF AGITA SÃO PAULO IN USING “MOBILE MANAGEMENT” OF THE ECOLOGICAL MODEL TO PROMOTE PHYSICAL ACTIVITY
AbstractIn searching for strategies to combat increasing sedentary status of theworld’s population, several models have been developed. Among those is the Ecological Model proposed by Sallis and Owen in 1997. This model considers intrapersonal, social environment, and natural and constructed physical environmental factors. Intrapersonal factors comprise:demographic; biological; affective; and behavioural aspects. Social environment components include: social climate; supportive behaviours;culture; policies governing incentives; and resources for physical activity. Weather and geography are among the natural physical environment factors, while among the constructed physical environment components we have: information; urbanisation; architecture; transport; andentertain ment and recreation infrastructure. Each of these componentshave been selected as the intervention focus of many programmes,however, to manage different factors of the model at the same time isquite unusual. Thus, the aim of this article is to present how the Agita São Paulo Programme has been trying to managing all of these components in a synchronised way, ising a mobile approach. In thismodel, when one component is targetted, a system imbalance occurs.